Sunderland Strategy

I’m a Boise-based real estate agent and content creator focused on educating first-time home buyers and sellers with transparency, humor, and strategy. My content blends local market expertise with lifestyle insights—so buyers can feel confident, not confused. From YouTube videos to lead magnets to DIY tips that make a house feel like home, I’m building a brand that converts and connects. Let’s collaborate, cross-promote, or just nerd out over workflows and analytics.

No fluff. No rah-rah. Just tactical, real-world strategies to help you compete today - at work, at home, in life. Because life’s too short to drift through it.

I help Finance & Accounting professionals level up their FP&A skills by sharing what I learned during 12 years in FP&A leadership roles at P&G, Unilever, and Squarespace. 📨Do you like 3 FP&A insights from me, 2 quotes from others, and 1 infographic in your inbox every Tuesday? Join 10,000+ Finance & Accounting professionals who subscribe to my newsletter. It’s free, and read time is around 5 minutes.

I am a recovering shy guy, people-loving introvert and a deep connector. My mission is to teach empathetic leaders how to design group experiences that spark engagement, increase trust and foster deep connections - so nobody feels left out. I believe that gatherings without intentional structure inadvertently perpetuate patterns of oppression, and it’s the responsibility of the leaders to ensure everyone feels seen and heard - especially the introverted, quiet and shy folks. I believe that you can warm up your meetings without cheesy icebreakers, build trust without trust falls and facilitate vulnerable conversations without participants feeling they’re in therapy. I also believe everyone is fighting in a Fight Club we know nothing about. Because rule #1 of Fight Club is that we don’t talk about it. If leaders create a brave space where participants feel safe to be vulnerable together, they’ll realize the most powerful thing as humans: I am not alone.

I'm an educator who loves to talk about architecture graphics, portfolios & education. Subscribe and join over 4,000+ newsletter readers every week!